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Cleats with 988 crisis line on them

Dallas Cowboys’ starting quarterback, Dak Prescott, recently made a bold statement on the football field—not with his arm, but with his feet. Through the NFL’s MyCauseMyCleats campaign, Prescott donned custom cleats that carried a life-saving message: the 988 Crisis Line phone number for the Suicide and Crisis Lifeline. This article delves into the significance of Prescott’s advocacy, the power of public figures in shaping mental health conversations, and how Southern Live Oak Wellness is committed to being a leader in mental health treatment in the greater metro Atlanta area and the state of Georgia.

The 988 Crisis Line: A Number that Saves Lives

The custom cleats worn by Dak Prescott prominently featured the 988 emergency number, a direct line to the Suicide and Crisis Lifeline. By including this specific contact, Prescott went beyond mere advocacy, providing actionable support that could genuinely save lives. For an in-depth look into the design and intent behind the cleats, check out this article on NBC DFW.

Why Athletes Like Dak Prescott are Game Changers for Mental Health

When high-profile athletes speak, people listen. Prescott’s participation in the MyCauseMyCleats campaign has a ripple effect, encouraging fans and viewers to take mental health seriously. In a society where mental health often remains a taboo topic, these actions are invaluable. Find out more about how Prescott is using his platform to send a message in this piece by ClutchPoints.

The Broader Landscape of Mental Health Advocacy in America

It’s worth noting that Dak Prescott is part of a larger wave of mental health advocacy sweeping across the nation. Prominent figures from various sectors—including entertainment, politics, and sports—are joining the mental health conversation. For instance, celebrities like Lady Gaga and organizations such as the National Alliance on Mental Illness (NAMI) have been vocal advocates. Politicians are also starting to address mental health more seriously, introducing legislation aimed at expanding access to care and improving mental health education. This broadening support across different realms of society amplifies the message that mental health matters and is an issue that requires collective action from all corners of society.

Southern Live Oak Wellness: Your Partner in Mental Health

Southern Live Oak Wellness Center

Here at Southern Live Oak Wellness, we recognize the impact of advocacy efforts like Prescott’s. As a trusted mental health provider in Georgia, we offer a diverse range of treatment programs tailored to each individual’s unique needs. By aligning ourselves with campaigns that highlight the importance of mental well-being, we take another step closer to a stigma-free world.

A Call to Action: The Importance of Advocacy and Professional Support

A laptop with 'mental health' on the screen

While public support from figures like Prescott is vital, it complements the work of specialized facilities like Southern Live Oak Wellness. Access to professional mental health services is crucial for treating disorders and improving the quality of life for countless individuals.

These dual forces of advocacy and professional intervention forge a robust framework for change. As high-profile figures draw attention to the importance of mental health awareness, facilities like Southern Live Oak Wellness provide the essential clinical expertise and therapeutic interventions necessary to translate this awareness into tangible benefits. This integrated approach ensures that the momentum generated by public advocacy is effectively channeled into comprehensive care and support, ultimately fostering a healthier, more resilient society.


The MyCauseMyCleats campaign has once again shown its potential to bring essential societal issues into the limelight. Dak Prescott’s cleats, adorned with the 988 Crisis Lifeline, serve as a poignant reminder that mental health is an urgent issue requiring collective action.

For those in Georgia seeking professional mental health services, Southern Live Oak Wellness stands ready to help. Let’s follow Dak Prescott’s lead and make mental health a priority, not an afterthought.

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